Analisis Distingsi di Era Digital Society 5.0 Antara Local Preneur, Local Fleuncer & Local Pride pada Local Product Tanaman Purun Kalimantan Tengah
Abstract
This study aims to examine and analyze the distinction that occurs among Local Preneur, Local Fluencer in Local Pride branding based on Local Wisdom. Qualitative research method with a case study approach. The findings of this study are that there is a distinction in local purun products where in terms of quality and price they are still unable to reach non-local goods. In addition, not many local influencers are aware of the local brands produced by local entrepreneurs so that local pride in Central Kalimantan has not been stimulated massively.
References
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Ihzaturrahma, N., & Kusumawati, N. (2021). Influence of Integrated Marketing Communication To Brand Awareness and Brand Image Toward Purchase Intention of Local Fashion Product. International Journal of Entrepreneurship and Management Practices, 4(15), 23-41.
Iqbal, R. M., & Khan, S. (2021). Impact of social media marketing on building brand equity: an Emperical study of Pakistan apparel brand. iKSP Journal of Business and Economics, 1(2), 51-59.
Pahlawan, M. R., & Elviana, E. (2020). PERANCANGAN OUTLET FASHION DENGAN TEMA LOCAL PRIDE SEBAGAI UPAYA MEMPERTAHANKAN PRODUK DALAM NEGERI. Border: Jurnal Arsitektur, 2(2), 129-136.
Permana, T., Puspitaningsih, A., & Studi Ekonomi Pembangunan, P. (2021). Studi Ekonomi Digital Di Indonesia. Jurnal Simki Economic, 4(2), 161–170. hDeriyanto, D. &. (2019). Persepsi Mahasiswa Universitas Tribhuwana. JISIP, 7(2)
Suryanatha, I. B. (2023). Studi Kasus Tik-Tok Affiliate Sebagai Wajah Baru Consumer To Consumer (C2C) Dalam Ranah Ekonomi Digital. Edu Sociata: Jurnal Pendidikan Sosiologi, 6(1), 374-385.
Ihzaturrahma, N., & Kusumawati, N. (2021). Influence of Integrated Marketing Communication To Brand Awareness and Brand Image Toward Purchase Intention of Local Fashion Product. International Journal of Entrepreneurship and Management Practices, 4(15), 23-41.
Iqbal, R. M., & Khan, S. (2021). Impact of social media marketing on building brand equity: an Emperical study of Pakistan apparel brand. iKSP Journal of Business and Economics, 1(2), 51-59.
Pahlawan, M. R., & Elviana, E. (2020). PERANCANGAN OUTLET FASHION DENGAN TEMA LOCAL PRIDE SEBAGAI UPAYA MEMPERTAHANKAN PRODUK DALAM NEGERI. Border: Jurnal Arsitektur, 2(2), 129-136.
Permana, T., Puspitaningsih, A., & Studi Ekonomi Pembangunan, P. (2021). Studi Ekonomi Digital Di Indonesia. Jurnal Simki Economic, 4(2), 161–170. hDeriyanto, D. &. (2019). Persepsi Mahasiswa Universitas Tribhuwana. JISIP, 7(2)
Suryanatha, I. B. (2023). Studi Kasus Tik-Tok Affiliate Sebagai Wajah Baru Consumer To Consumer (C2C) Dalam Ranah Ekonomi Digital. Edu Sociata: Jurnal Pendidikan Sosiologi, 6(1), 374-385.
Published
2024-04-30
How to Cite
Ida Bagus Suryanatha, Selvia, F., Kaharap, Y., & Ayu, K. P. (2024). Analisis Distingsi di Era Digital Society 5.0 Antara Local Preneur, Local Fleuncer & Local Pride pada Local Product Tanaman Purun Kalimantan Tengah. Jurnal Administrasi Politik Dan Sosial, 5(1), 39-48. https://doi.org/10.46730/japs.v5i1.132
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