Implementasi Public Relations dalam Meningkatkan Pelayanan Informasi Rumah Sakit Umum Daerah (RSUD) Tengku Sulung Kabupaten Indragiri Hilir
Abstract
The purpose of this study was to determine the form of implementation of public relations activities in improving information services at the Tengku Sulung Regional General Hospital (RSUD). This study uses a descriptive method with a qualitative approach. Methods of collecting data through interviews, observation, and documentation. The results showed that: Tengku Sulung Regional General Hospital (RSUD) implemented a form of trust through socialization to the community. Submission of information to the public with good and clear interaction and communication. The information services provided by the Hospital are right on target. The Tengku Sulung Regional General Hospital (RSUD) provides and carries out socialization, especially about free treatment. as communicator, the PR of Tengku Sulung Hospital in providing information services is also clear and easy to understand by patients and the community and uses social media as an alternative media in conveying information.
References
Arikunto, Suharsimi. (1997). Prosedur Penelitian suatu Pendekatan Praktek. Jakarta: Rineka Cipta.
Astuti, E.S dkk. (2018). “Efektivitas Sistem Informasi Pelayanan Pada Rumah Sakit” Jurnal Administrasi Bisnis (JAB)|Vol. 63 No. 1 Oktober 2018.
BPS. (2018). Badan Pusat Statistik Kabupaten Indragiri Hilir. https://inhilkab.bps.go.id/publication/2018/08/16/9b08335d1dbdda2574be2b61/kabupaten-indragiri-hilir-dalam-angka-2018.html
Harahap, Torus P. (2010). “Peningkatan Pelayanan Publik Melalui Penggunaan Teknologi Informasi Sebagai Perwujudan Pelaksanaan UU. No.14/2008” Vol. 3 Th. 2010.
Hubies et. al, M. (2012). Komunikasi Profesional (Seperangkat Pengembangan Diri). IPB Press.
Imam Gunawan, (2014). Metode Penelitian Kualitatif: Teori dan Praktik, (Jakarta: Bumi Aksara).
Moleong, J. Lexy. (2004). Metodologi Penelitian Kualitatif. (Bandung: PT. Remaja Rosda Karya)
Moleong, J. Lexy. (2005). Metodologi Kualitatif. Edisi Revisi. (Bandung: PT. Remaja Rosda Karya)
Nurnisya, F., & Nurjanah, A. (2016). “Pemanfaatan Digital Public Relations dalam sosialisasi tagline “Jogja Istimewa”Humas Pemerintah Kota Jogja. Jurnal AristoVol.4 No.1
Nasution. (2003). Metode Reseacrh. (Jakarta: PT. Bumi Aksara)
Pdgs. (2019). Pendayagunaan Dokter Spesialis. http://pgds.kemkes.go.id/profil_rs?id=26860
Ruslan, Rosady. (2002). Kampanye Public Relations. (Jakarta: PT. Raja Grafindo Persada,
Ruslan, Rosady. (2006). Manajemen Public Relations dan Media Komunikasi. Jakarta: PT. Raja Grafindo Persada.
Ruslan, Rosady. (2012). Manajemen Publik Relations dan Media Komunikasi. Jakarta: PT. Rajawali Pers.
Susanto, T., Utamidewi, W., Muhamad, R. P. N., & Syamsuri, S. A. (2019). IMPLEMENTASI CYBER PUBLIC RELATIONS UNIVERSITAS SINGAPERBANGSA KARAWANG PADA PERSAINGAN ERA DIGITAL. Jurnal Muara Ilmu Sosial, Humaniora, Dan Seni, 3(1), 200–210. https://doi.org/10.24912/JMISHUMSEN.V3I1.3454
Subagyo, Joko. (1999). Metode Penelitian dalam Teori dan Praktek. Jakarta: PT. Rineka Cipta.
Suciati. (2017). Teori Komunikasi Dalam Multi Perspektif. Yogyakarta: Mata Padi Presindo.
Oxford. (1995). Advanced Learner’s Dictionary, Oxford: Oxford University Press.
Winarno, Budi. (2002). Teori dan Proses Kebijakan Publik. (Yogyakarta: PT.Media Pressindo.
Yantos (2016). Dasar-Dasar Government Relations Dalam Public Relations, Jakarta: PT. Rajawali Pers.
Windarti, E. (2013). Peranan Humas Dalam Meningkatkan Pelayanan Informasi Kepada Para Pegawai di Rumah Sakit Umum Daerah (RSUD) Pasir Pangaraian Kecamatan Rambah Kabupaten Rokan Hulu. (Skripisi Program Sarana Ilmu Komunikasi Universitas Islam Negeri Sultan Syarif Khasim Riau).
